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Free founder workbook · 20 pages · PDF

Score your business before a buyer does.

The Freedom Assessment Workbook: a self-guided companion to the Fulkrem Freedom Index™. Twelve drivers, three legs and one score out of 100. Set aside about an hour with a pen and finish with a clear picture of where to start. Written for owners of businesses doing roughly $2M to $50M a year.

Cover of The Freedom Assessment Workbook
What's inside

Built on the same model as the full Fulkrem Freedom Index™.

  • → How the Freedom Index works: three legs, twelve drivers, one number out of 100
  • → A worksheet for every driver, with what it measures, why a buyer cares and the highest-leverage move
  • → Your scorecard, plus a second opinion from your leadership team to find your blind spots
  • → A ninety day plan and a quarterly tracker so the score keeps moving
  • → Every figure sourced, with the full list at the back
Roy De Medeiros
Written by Roy De Medeiros, CEPA®
Founder & CEO, Fulkrem Management Group, Toronto

Written for: Owners and CEOs. Educational content only, not financial, legal, tax or investment advice.

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From the guide

The Canadian picture

76%

of small business owners plan to exit within the next ten years
CFIB, 2023

9%

have a formal, written succession plan in place
CFIB, 2023

10 : 7

buyers to sellers in Canada. Buyers are out there, and they are picky.
BDC, 2026

3 to 5 yrs

for a full business transition, including the sale itself
BDC, 2026

Want it scored for you?

The Freedom Index does the scoring.

The workbook helps you think it through. The Fulkrem Freedom Index™ scores your answers, ranks your drivers and builds a 90-day plan for you.

Get the Freedom Index
For founders

Want a number in two minutes?

Get your Mini Freedom Index first, then use the workbook to go deeper on every driver.

Get your free Mini Freedom Index ↗