Got an idea? Here's what to do first.

Start Right takes you from idea to first customers in 22 clear steps, with workbooks for each one and a coach when you want one. Built for founders in Canada and the US. Launching November 1, 2026.

Get the free guide

The path

Five stages. 22 steps.

Each step explains why it matters and how to do it, with a checklist and notes for your country and your province or state.

Stage 1

Idea & Customer

Find the customer and the problem, run 20 interviews, size up the competition and prove someone will pay. Free.

Stage 2

Set Up the Business

Structure, name and domain, registration and taxes, banking, books and insurance, founders' agreement and IP.

Stage 3

Plan & Numbers

A business plan, goals and 90-day priorities, a 13-week cash flow and funding options.

Stage 4

Launch & Sell

Pricing, your first 10 customers, simple marketing and getting paid.

Stage 5

Run & Grow

A weekly scorecard, managing your time, your first hire, AI, and the next 90 days.

Included

11 workbooks

Ideal client profile, interview log, competitor analysis, business plan, strategic plan, 13-week cash flow, first 10 customers, weekly scorecard and more.

Two ways to use it

On your own, or with a coach.

→ Start Right. The full path and every workbook, self-guided, at your own pace.
→ Start Right Coached. Everything above, plus a coach check-in at the end of each stage, group sessions and one-to-one time with Roy De Medeiros, CEPA®.

Pricing will be announced at launch. Stage 1 is free.

Why it matters

Most new businesses don't fail for lack of effort. They fail because steps get done out of order: spending before a customer has paid, registering before the structure is right, hiring before the numbers work. Start Right puts the steps in the order a business is actually built.

Free guide · 16 pages · PDF

Start with the free guide.

Start Right: a founder's guide to starting a company in Canada and the US. Download it now, and we'll let you know when the full program opens on November 1.

→ Six steps in the right order, from testing the idea to your first hires
→ Canada and US notes on structure, registration, tax and funding
→ A 90-day checklist, and where to get help, much of it free

Cover of Start Right, a Fulkrem guide for new founders

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